• Benio Urbanowicz
Better by Sport is born from the powerful synergy and vision of its two founders and partners. A start-up brand that has established a living data-rich digital platform for athletes, sport enthusiasts and coaches as well as patients and life coaches, encouraging worldwide scientific research, education, sport and health communities to work together.
The Design Laboratory designed a unique identity which confidently reflects these USP’s, focusing on Intensity, User Journey and Progression.
The brief called for The Design Laboratory to create a brand that has flexibility and scope to launch on a global scale. The brand aesthetic has been designed to successfully communicate across all platforms, including print, physical products, digital (app) and online.
Download it now on the App Store.
The Design Laboratory collaborated with Kate Rodgers, Head of Marketing at Better by Sport, to help design the brand’s website.
Click here to view the website.


  • The Design Laboratory logo

    The Design Laboratory

    • Design