Betty's - The Enchanted Forest

A Christmas TVC (and supporting social and digital assets) for Betty's broadcast on ITV1 in the Emmerdale break leading up to Christmas 2017. The animation was produced by a small assembled team in York and is based on the box packaging and window display artwork produced by Emily Sutton which was in traditional ink and wash style. We took high definition scans of the artwork, and produced 3D elements and shaders that accurately reflected the 'traditional old fashioned values' that the brand represents.