Betulla is a masters project. This time around the goal was the one to set an hypothetical personal creative business, from the naming to the creation of the typeface to the business plan.
The name Betulla is the Italian for birch, this name comes in relation from the name of the owner of the company. The logo is done with the LUC typeface, which was created for Betulla. This typeface and the decorative elements created after it give Betulla a slight art deco feel but with a modern twist.