Between Music & Gaming
So you play video games and/or like music? I’m going to be talking at people via Substack about where these two worlds meet. Feel free to subscribe to this to see what I'm up to. https://substack.com/@kennyvaughan
Here is a snippet from my first post:
"Since then, so much has happened with both video games and music.
Music has overcome piracy through digital ergonomics and is finding new creative ways to share culture and community, while online gaming has grown from strength to strength with ranking becoming as much of a social commodity as instagram, and community being shared through shared digital spaces. They both have had similarities - It is easier than ever for people to make music and for people to make games. With that ease, it becomes harder than ever to cut through the saturation. Artists and Games have their own communities, markets and strategies but there is a world that bridges these two industries that is often only ever understood from one side - making good conversations ‘lucky’ rather than ‘empowering’, or ‘collaborative’.
And before you say it “oooh it’s sync placements* - it’s just a sync placement honestly”
*(For context, a ‘sync’ is putting music with video. In this case, licensed music in a video game)
It’s not just a sync placement. It’s not just a Fifa playlist. It was true music discovery in the middle of global digital piracy squeezing the whole music industry. It was choosing your go to track for the hard levels and going over the finish line at the perfect moment in the track. It was saving your nitro for the breakdown. We could narrate that in gaming and we never forgot it. THAT is where the value is. It’s not just a sync, it wasn’t a soundtrack, it was our soundtrack - how we wanted it.
So yeah, ‘Music and/or Gaming’ is an apt title to my first ever Substack post. Context will forever be the soundtrack of our digital adventure.
You know what you are getting yourself into now:
-Music news and my predictions to what’s to come.
-Cool gaming soundtracks.
-Great gaming needledrops.
-Maybe some foundational economic forecasting if you’re lucky.
-A lot of my opinion."
I'm doing this for free. Hope you enjoy!
https://substack.com/@kennyvaughan
