Beyond Brand Purpose: Future of Brand Activism

"Two thirds of consumers will buy, or boycott, a brand because of its position on a social or political issue" (Edelman 2018) Set to be one the biggest brand challenges of 2019, we plan to explore how to move beyond brand purpose and into the world of brand activism. We'll be asking how do you credibly make a difference? What are the risky vs. safe areas for brands to explore? How do you choose the right causes that reflect the values of your brand and consumers? Join us to discuss these questions at our upcoming breakfast briefing, where TCO will host a panel of experts, including: Jessie Macneil-Brown, Body Shop Head of Global Activism Rhodri Evans, Levi’s European Brand Engagement Manager Karina O’Gorman, IHG Director of Corporate Responsibility Tom Kay, Finisterre Founder Tickets here: https://www.eventbrite.co.uk/e/beyond-brand-purpose-the-future-of-brand-activism-tickets-53020104560