Launching with the popular 'Cornetto Trilogy' - Shaun of The Dead, Hot Fuzz and The World's End, Beyond The Screen is aimed at the true film fan. By using automated technology that syncs with the soundtrack, specialized content springs to life when it hears the film, creating a unique viewing experience. Trivia, key stats, locations, soundtrack and filmic references pop up on a timeline in sync with the film's narrative. Viewers can interact with the content or continue to watch the film and save it in their 'freezer' for later. Here, they can see how many 'Cornetto's' have been collected. These are awarded for completing the quiz or as exclusive content is unlocked, leading to more prizes.