BFI Hitchcock - campaign

  • Andy Tharagonnet
The BFI planned to run a series of film seasons, one of which was to celebrate the legendary director of horror, mystery and suspense, Alfred Hitchcock.

They needed a brochure to advertise the season and also capture the essence of his film making and of the great man himself.

The name of the season was Master of Suspense, and instantly this set the tone. Following research I found that a common theme in his films was that of voyeurism, the anxiety, fear and tension created by it.

I chose an ambitious fold, that required me to trawl my brain back to my school days for some maths that i was so confident i would never use at the time. The brochure can either be pulled at the corners to twist out to its full size or the flaps can be lifted to reveal various information about the season. I referenced Saul Bass in my work, as he was synonymous with so much of Hitchcock's work at the time.

(Shillington - student brief)