Andy Tharagonnet

Andy Tharagonnet

Graphic DesignerLondon, United Kingdom
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Matt Willey
Maxim Young
Andy Tharagonnet

Andy Tharagonnet

Graphic DesignerLondon, United Kingdom
About me
I'm Andy, a graphic designer based in London. I love design and how it has changed my life. With a passion for typography and creating stuff I am always looking for my next creative challenge, no matter the shape or size I wanna sink my teeth into it.
Projects
  • Colombo - City Branding
    Colombo - City BrandingWhen the opportunity came to brand a city for tourism, instantly my head and heart went to the capital of Sri Lanka, Colombo. The web presence of this city, and country, do not do it justice. It is a wonderful place, but by far it was the friendly nature of the people that won me over. During my stay, I encountered some of the most spectacular sunsets and the locals are aware of this fact. They often take the opportunity to meet up with family and friends and come together over the setting sun,
  • Handmade project
    Handmade projectThe challenge was to take an existing book cover and not only come up with a new concept but to actually make it out of any material. Thrilled by the brief, I immediately knew i wanted to tackle the 13 and half lives of Captain Bluebear, easily one of the most random and wonderful books i have come across. The book regales 13 (and starts the 14th, hence the half) lives of a most enigmatic bluebear. It is reminiscent of a weathered sailor recounting stories round a fire smoking a pipe and this was my inspiration. I'd never tried wood carving before, but this seemed the perfect opportunity to give it a try. I whittled 13 and started a 14th, one for each life, and tried to make each as individual as the marvellous stories told. (Shillington - student brief)
  • Restore - small business branding
    Restore - small business brandingApproached by a small business that wants to change the way that dry cleaners and laundry services work and to come up with a brand identity that helps them to stand out from the rest of the field. Their concept is simple, to provide laundry lockers in hotel lobbies and serviced apartments that you leave your clothes in. There is not the hassle of finding a dry cleaners and drop off your items, or having to arrange a time slot for them to be picked up. Its hassle free, quick and easy. Their demographic was successful, young high flyers, who travels a lot and a taste for the finer things in life. They want to appeal to the higher end of the market, and avoid the clichéd blues and bubbles that the market is saturated with when it comes laundry. I made my own typeface by taking the symbols on clothes tags for washing instructions and splitting them up to create the letters for the brand. By keeping the colour monochrome i felt that kept the luxe feel the client was looking for and designed an app that would offer extras to appeal to the demographic such as a blog for fashion trends. (Shillington - student brief)
  • Specta - packaging
    Specta - packagingI have always been fascinated by the concept of colour and our perception of individual colours in the spectrum. Colour all comes from light, its the way in which it reflects off objects and then gets interpreted by our eyes and brains. This in itself is mind-blowing... Colour blindness can occur for a few reasons but the end result is the same—not being able to see the world in all its technicolour glory! 1 in 12 men suffer from colour blindness and are missing out on a whole world out there. Can you imagine not being able to see the whole spectrum, missing out on a sunset, the twinkle in someone’s eye? The concept of a pair of sunglasses that helps people see colour that they have never seen before is incredible, so the packaging could not be ordinary. I chose the box as it looks like a prism which reflects light into the full spectrum. The name of the brand references the colour spectrum too and is a nice play on the word "spectre". I kept the packaging black and white as its not until the person tries on the glasses that they are able to see the full colour, so used the reveal of the box unfolding to reveal the colour. The poster aims to keep a bit of mystery about the product and entice the reader to find out more. (Shillington - student brief)
  • Think Differently - Annual Report
    Think Differently - Annual ReportThe task of designing an annual report can seem a bit mundane and dry, but the challenge of “thinking differently” was set out by the client to make a report that was visually appealing as well as clear and concise. When reading the content of the report the message that was coming across was very much about the joint together of 2 companies to create a better more innovative company that was committed to becoming a world leader in their field. I decided to use graphic devices rather than expected imagery associated with science. I also wanted to be bold with my colour choice, choosing to team vibrant colour with a more corporate blue. (Shillington - student brief)
  • BFI Hitchcock - campaign
    BFI Hitchcock - campaignThe BFI planned to run a series of film seasons, one of which was to celebrate the legendary director of horror, mystery and suspense, Alfred Hitchcock. They needed a brochure to advertise the season and also capture the essence of his film making and of the great man himself. The name of the season was Master of Suspense, and instantly this set the tone. Following research I found that a common theme in his films was that of voyeurism, the anxiety, fear and tension created by it. I chose an ambitious fold, that required me to trawl my brain back to my school days for some maths that i was so confident i would never use at the time. The brochure can either be pulled at the corners to twist out to its full size or the flaps can be lifted to reveal various information about the season. I referenced Saul Bass in my work, as he was synonymous with so much of Hitchcock's work at the time. (Shillington - student brief)
Work history
    D
    D
    Graphic DesignerDesignScene Ltd
    London, United KingdomFull Time
    Thumbs Up logo
    Thumbs Up logo
    Graphic DesignerThumbs Up
    London, United KingdomFull Time
    Packaging Design
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Skills
  • Packaging
  • Branding
  • Print Design
  • Typography
  • Brand Identity
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Illustration
Education
    Shillington logo
    Shillington logo
    Graphic DesignShillington
     - London, United Kingdom