Approached by a small business that wants to change the way that dry cleaners and laundry services work and to come up with a brand identity that helps them to stand out from the rest of the field.
Their concept is simple, to provide laundry lockers in hotel lobbies and serviced apartments that you leave your clothes in. There is not the hassle of finding a dry cleaners and drop off your items, or having to arrange a time slot for them to be picked up. Its hassle free, quick and easy.
Their demographic was successful, young high flyers, who travels a lot and a taste for the finer things in life. They want to appeal to the higher end of the market, and avoid the clichéd blues and bubbles that the market is saturated with when it comes laundry.
I made my own typeface by taking the symbols on clothes tags for washing instructions and splitting them up to create the letters for the brand. By keeping the colour monochrome i felt that kept the luxe feel the client was looking for and designed an app that would offer extras to appeal to the demographic such as a blog for fashion trends.
(Shillington - student brief)