When the opportunity came to brand a city for tourism, instantly my head and heart went to the capital of Sri Lanka, Colombo.
The web presence of this city, and country, do not do it justice. It is a wonderful place, but by far it was the friendly nature of the people that won me over.
During my stay, I encountered some of the most spectacular sunsets and the locals are aware of this fact. They often take the opportunity to meet up with family and friends and come together over the setting sun, and this inspired my concept for the whole brief.
I used the 3 "O"s in Colombo to represent the sun throughout the day and took this as my selling point for the mobile site, you chose when during the day you want to do an activity, eat, visit or relax and it generates the best results for you.
Shillington - student brief