Back to School is one of the largest annual projects in the studio; it encompasses a 24pp booklet highlighting key trends, pieces and features of this years range, a huge selection of instore POS, an all store window display and an Oxford Street window display. For 2014, after exploring a range of styles we agreed bright primary colours, mixed with softer pastels and a bold chalkboard typeface to make a fun, playful experience for both kids and parents.