BIBENDUM – RELAUNCHING AN ICON
Identity design
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This year, celebrated chef Claude Bosi joined Sir Terence Conran to help reinvent and relaunch the famed Bibendum restaurant.
We were asked to create a new identity, which would both signal a new beginning and recapture the original Bibendum magic.
Inspired by the incredible architecture, the identity draws on the fabric of the building. The logotype is an interpretation of beautiful tiled lettering that sits at the top of either side of the building, while the grid pattern and blue and cream colour palette used throughout were inspired by the brickwork and tiles. The aim was to harmonise with, rather than embellish, the exquisite existing details. The new identity has been designed to feel like an extension of, and complement to, the building and the experience. The Michelin Man character remains as a playful supporting element within the brand.
The identity is used across the downstairs Oyster Bar and the main fine dining upstairs restaurant. We also created a new personal brand for Bosi. The two identities both stand alone and also combine to become “Claude Bosi at Bibendum”. Claude’s identity is inspired by him and his food; robust yet refined, classic French but with a twist. It’s a simple, uncomplicated, but characterful mark.
bibendum.co.uk