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Hello. I'm Elizabeth Ellis, a graphic designer, typographer and letterpress printer. Based in London, I've had the pleasure of working with a wide range of clients, businesses, and projects; from big brands to small start-ups, global players to local individuals, innovative thinkers to the more traditional establishment. All with diverse briefs that have included brand creation (or revitalisation in some cases), identity design, print, guidelines, environments, exhibitions, signage, liveries, internal campaigns, employee communications... When I’m not working in an agency, I run my own design studio – The Counter Press – which specialises in typography, using contemporary and traditional methods (think wood and metal type and letterpress printing).Locked Pro Plan feature
Begun as a creative outlet, The Counter Press has developed beyond a letterpress workshop into a design studio, working with an interesting mix of clients, such as Fontsmith, Design Bridge, Bibendum, Rattis Books and Raw Wine, across a variety of touchpoints, including identity design, editorial and art direction, publishing and packaging.
Design and identity work.
At Calling Brands I was heavily involved in an ongoing internal engagement campaign across Nokia. I also worked on launching new brands such as Ada, the new National College for Digital Skills, and helping established brands such as BBC Worldwide.
As part of a team of three, I was the lead designer on the rebrand of Middlesex University. We developed a unifying system that integrated the university’s seven individual schools, for roll out over the next year. I was also involved in developing the Post Graduate Prospectus for 2014.
I helped evolve a wide range of international brands. This included breathing fresh life into the C&A brand, creating a value led store identity for Shufersal, Israel’s largest supermarket chain, and launching and guidelining British Airways’ new internal brand. I also had the opportunity of working with Sony Ericsson, Musgrave, Samsung, and Christie’s auction house.
I was involved in developing the JTI brand and creating a new brand identity for a competitor to PayPal, as well as writing and designing guideline documents for both HSBC Private Bank and ABLV, Latvia’s premier private bank.
I worked on branding and communications for one of India’s largest telecoms providers and a redesign for Superdrug stores.
Whilst at Brand Environment, I was part of a small team that developed strategies and positioning, created identities, wrote copy and implemented full brand experiences for Shurgard, CrossCountry, AIB, Blink and Southeastern Railway to name a few.