Within the disposable razors segment, Bic Comfort 3 is one of the sturdiest options. With three blades, it provides a close shave that lasts longer than its competitors.
Most men, however, weren't seeing its advantages, opting instead for cheaper single-blade options.
To enhance Bic Comfort 3 superior results, we chose to play with extreme shaving situations.
TVC aired in Brazil and Latin America.