About me

Hi there - I'm Rafael Goulart, a London-based Creative Art Director/Designer. Throughout my 10-year career, I’ve had the chance of developing advertising campaigns, brand identities and in-store communication projects for Zurich Insurance, Honda, Cargill, Samsung, Bic, Nestlé, Google and Mizuno, among others. I’ve worked at W/McCann, Talent Marcel, Grey and Y&R São Paulo and, prior to that, I had a brief stint in the editorial market, at Folha de São Paulo, a major Brazilian newspaper. My work has been recognised in the Cannes Lions Festival, New York Festival, ABP, El Ojo, Fiap and has also been selected for Lürzer’s Archive and Best Ads on TV. A selection of my works can be found on www.rflglt.com Feel free to drop me a line.

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Projects

• 6

  Bic - The SecretFor their 2016 back-to-school campaign, Bic wanted to promote their pencil line, increasing brand recall among parents, the main shoppers. So we teamed up with a school and promoted a experiment with parents of fourth grade students. Upon dropping their kids to a test, they were invited for a last minute parent-teacher conference, where a challenge was presented: can you do well if you take the very same test your kid is taking right now? The activation became a short film that went viral, raisi
• Santa Casa// PrintSanta Casa de Misericórdia, one of the most important hospitals in Brazil, briefed us on a print campaign to advise people of the dangers of being overweight.While researching, I discovered that obesity-related ailments kill more than other illnesses that seem scarier, like Aids, Hepatitis and Pneumonia.Upon realising this, I set on finding a visual manner of showing this to the population. Recognition: Cannes // Bronze Print // 2014 Cannes // Shortlist Outdoor // 2014 BestAdsOnTV // 2014
• BIC Shavers // FilmWithin the disposable razors segment, Bic Comfort 3 is one of the sturdiest options. With three blades, it provides a close shave that lasts longer than its competitors.  Most men, however, weren't seeing its advantages, opting instead for cheaper single-blade options. To enhance Bic Comfort 3 superior results, we chose to play with extreme shaving situations. TVC aired in Brazil and Latin America.
• 5

  GoogleEvery year, Google gathers leaders from the tech and communication industries for a conference called Google Think. In 2014, Google Think covered the Mobile web and I handled the design of its logo and a series of posters explored in an online campaign.
• PADI // PrintFor those who have constant wanderlust, the feeling is that something has always been left unexplored. We tapped into this insight to promote PADI, provoking these consumers by showing places that could only be fully known with a scuba diving certification. Recognition: Lürzer’s Archive // 2016 New York Festival // 2015 CCSP - Finalist // 2014 BestAdsOnTV // 2014
• Museum of the Person // CampaignCampaign developed for the Brazilian chapter of the Museum of the Person, a global network devoted to telling the individual stories that form our collective social memory.

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Work history

Creative Art Director
Sep 2016London, United KingdomFreelance
Creative Art Director
Jan 2016 - May 2016BrazilFreelance

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Skills

• Design
• Art Direction
• Adverising
• Branding
• Advertising Concepts
• POS
• Editorial
• Integrated Advertising
• Film
• Prints

Education

Typography
May 2012 - May 2012London, United Kingdom
Art Direction For Fashion
Apr 2012 - Apr 2012London, United Kingdom