THE BRIEF – WHAT WE ARE LOOKING FOR
We’re looking for work that shows creative thinking and commercial sense, with three separate pieces of advertising to showcase and sell the brand. This can be supported by a:
- Short video as a TV or cinema ad
5. INSPIRATION AND REFERENCES
To get your creative juices flowing here are some great examples of advertising campaigns that cover multiple mediums.
- Dan Germain, Group Head of Creative and Brand, Innocent – ‘The Big Knit’
- Ellen Wright, Creative, Leo Burnett, ‘Misstache for Movember’ for Aussie Hair
- Hollie Newton , Creative Director, Grey London, ‘Life Paint’ for Volvo
Also, be sure to check out the Creative/Art Directors on The Dots to help for inspiration.
Follow these 4 simple steps:
Step 1: Create a free profile on The Dots (if you don’t already have one) – upload a profile picture and bio
Step 2: Create a project in your portfolio named “Big Bang Competition” and upload your submission:
- A brand name and identity / logo – JPEG or PNG.
- 3 pieces of advertising – these can be sketches, mock-ups or finished artwork. As long as it gets your idea across clearly, we’re happy.
- A case study explaining your idea and campaign. There is no word limit but we suggest no more than 2 pages. Upload when applying – see below.
Step 3: Click apply below
Step 4: Select ‘Attach cover letter’ and upload your case study as a word doc or pdf – no more than 2.5MB
Application deadline: 26th September