What was the inspiration or your creation?
Inspiration for the name/concept of my creation came largely from my love for puns. The visual style was inspired by retro airline branding/advertising.
Tell us about your internship, what did you get up to/ learn?
My internship was a month long, the main project I worked on was the annual meeting held at the British Film Institute. I was given the task to shoot and edit a short film celebrating the success of the new innocent smoothie packaging, in the style of 'Planet Earth' (spoof documentary style). I was given a fair bit of responsibility so I learnt a lot about task management and working with lots of people, as I had to organise filming and directing many people within the company.
Work-wise I loved doing the film as it was something I've never really done before, and it was fantastic seeing it on a cinema screen at the annual meeting in front of approx. 200 people. But I also really enjoyed the atmosphere of the company, I had never considered working in-house before and it was interesting seeing how even people in none creative departments of the company still had fun and energetic inputs into creative outcomes.
Was it what you expected? How so?
It wasn't what I expected at all really, mostly because I assumed I would be doing packaging related work. It made me realise the extent of creative work that is produced for innocent both internally and externally.
What have you been up to since?
Since then I was working at a brand new small design agency for about 6 months. At the moment I am doing a couple of freelance projects/updating my portfolio whilst I look for another job.
What advice would you give anyone thinking of applying for the next Big Bang?
Advice I'd give to anyone entering the competition would be to try not to doubt yourself and to have fun with it! The brief itself definitely encouraged a fun approach but I remember having doubts about my idea being too 'silly' (especially with the amount of puns/idioms I incorporated!) but clearly it was enough to attract the attention from someone at innocent which was really awesome.
For more information on the Big Bang Creative Internship Scheme and to find details for the next and upcoming collaboration, please visit www.danielmarks.com