BIG CHANGES AHEAD

We teamed up with Tell Studios to create this awesome animation for the Michigan Hospital Associations campaign ‘Big Changes Ahead’. Policy changes to Auto Insurance were coming into effect and we were charged with creating this animation to inform the people of Michigan what level of protection to choose! With a brief of clean lines and a friendly human element, we decided to use the unique landscapes and landmarks of Michigan for our inspiration. From script to animation, I was involved in concept development, storyboarding and design, with consultation on the final animation. Directed by: Yaya Gadon Project Manager: John Azori Illustration and Storyboard: Kay Leathers Animation: Yaya Gadon