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BIG IDEA WORKSHOP 2024 at AMD fashion academy MUNICH

  • Andrew Lam

At TOUCH, we never stop and we were in Munich this March. So what did we do? We had an amazing time with students at AMD Akademie Mode & Design (Munich) for a 4-day workshop. (The BIG IDEAS WORKSHOP 2024) Thru the 4 days experience, we shared with the students our 20-years plus experience in the fashion industry, why/how we develop TOUCH as a creative agency, how to do market research as a trend forecaster, which topics that you have to concern (people/social/environment) for today’s business and how that influences your fashion business. (and many more topics indeed) We have asked the students to form in groups, and to create their own projects. Loads of amazing ideas that they have come up e.g. new capsule type of living, new digital platform for fashion experience, new sustainable clothing brand (with a great brand name)…and many others! We all do share that in today’s world it is a great challenge to make a living, living cost is going higher and higher. Students are questioning as well how Gen Z (that is majority in their age group) can handle the fast pace of living today and the constant change of technology etc. One thing HOWEVER we all believe is that: COVID had made us STOP, and to RE-THINK further what we should do in our live. There is still HOPE in this world and it is never too late to react properly, especially in the fashion industry, we all need to ACT and to DO more meaningful projects/products. Fast fashion is no longer the FASHION TREND anymore. By doing so, we can see the possibilities of our future. We did enjoy a lot of this opportunity. Many thanks to professional Arnold that gives us trust, and big thanks to AMD academy as well. (And yes, all students with us at the workshop, thank you again hopefully we will see you again soon!) #workshop #academy #design #school #students #vision #concept #material #bigideas #bigbrands #fashion #trendfocast #trending #professior #technology #digital #thankyou #opportunity #business #environment #people #brand #future Arnold Gevers AMD Akademie Mode & Design

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