I am a highly experienced individual with a proven track record of over 25 years in the apparel and footwear industry. Throughout my career, I have successfully operated in both the Chinese and European markets, establishing myself as a trusted professional with extensive experience in these regions.
In China, I have cultivated valuable relationships with key stakeholders, including manufacturers, suppliers, and distributors. This has allowed me to navigate the complexities of the Chinese market and effectively capitalize on emerging trends and consumer demands. My deep understanding of the local culture, business practices, and regulatory landscape has been instrumental in driving growth and profitability.
Similarly, my involvement in the UK/European market has been marked by strategic decision-making and innovative approaches. I have leveraged my extensive network to forge partnerships with renowned UK/European fashion brands, retailers, and industry influencers. This has enabled me to stay ahead of market trends, adapt to evolving consumer preferences, and expand market reach.
With a strong focus on market research, management, marketing strategy and brand management within the fashion industry,I possess a comprehensive skill set that is well-suited to both the Chinese and European markets. Furthermore, my adeptness at business networking and creating opportunities has allowed me to capitalize on the synergies between these markets and drive sustainable business growth.
Projects
- BIG IDEA WORKSHOP 2024 at AMD fashion academy MUNICHAt TOUCH, we never stop and we were in Munich this March. So what did we do? We had an amazing time with students at AMD Akademie Mode & Design (Munich) for a 4-day workshop. (The BIG IDEAS WORKSHOP 2024) Thru the 4 days experience, we shared with the students our 20-years plus experience in the fashion industry, why/how we develop TOUCH as a creative agency, how to do market research as a trend forecaster, which topics that you have to concern (people/social/environment) for today’s busines
- UBMRO CHINA@Any Time Any WhereUBMRO@Any Time Any Where In April, we had the incredible opportunity to collaborate with the iconic sportswear brand, UMBRO. During our time together, we had the pleasure of catching up with talented designers and footballers. The "Any Time Anywhere" campaign beautifully emphasizes the idea that football can be played in any setting and enjoyed by anyone, anywhere. UMBRO's dedication to classic, British heritage is reflected in their high-quality football and rugby sportswear, which features
Work history
T
T
FounderTouch LDN
London, United KingdomFull Time
TOUCH is an accessible fashion and lifestyle agency that specialise in trend and brand management.
www.touchldn.com
We believe that every business, no matter how big or small, should have access to premium trend forecasting, consumer mindset analytics, and creative support.
We know that with access to current and future trend information, along with valuable market insights, your brand can speak in tune with your consumer and your products will sell thru.
TOUCH is an accessible fashion and lifestyle agency that specialise in trend and brand management.
We believe that every business, no matter how big or small, should have access to premium trend forecasting, consumer mindset analytics, and creative support. We know that with access to current and future trend information, along with valuable market insights, your brand can speak in tune with your consumer and your products will sell thru.
Skills: Market Planning · Communication · Business Development · New Business Development · Web Design · Social Media Marketing · Product Management · Merchandising
Skills
- Sales
- Fashion Advertising
- Photographic Direction
- Video Content
- Sourcing
- Manufacturing
- Branding
- Model Casting
- Runway
Education
M
M
Master of Commerce (Marketing)Macquarie University
- Sydney, Australia