Biju Bubble Tea Room

  • Marta Puchala
Brand identity for Biju Bubble Tea in Soho, London. The identity reflects the fun aspects of the bubble tea drink, injecting op-art-inspired patterns based on the concept of looking at things differently.
The vibrant colour palette was derived from the drinks and their ingredients. Brand photography was directed to show the social aspects of drink and has been showcased on the website, social media and digitally displayed in the store.