BIMBA Y LOLA F/W18 Trunk Show

While at a PR agency in Singapore, one of the accounts I handled was BIMBA Y LOLA. On top of sample management work and creating media alerts, I was involved in planning their press days and trunk shows. Leading up to the F/W 18 Trunk Show, I was involved in coordinating the caterers, providing our stylist/host for the evening with information about the collection and key products and planning the event run down. During the event, I oversaw to the hosting of influencers and stylists who attended as well as managing Instagram stories and posts both during and post-event for PR agency's Instagram. This provided me with an opportunity to build relationships with them as I talked them through the collection and also curate social media posts to increase awareness of the new collection.