Projects
- BIMBA Y LOLA F/W18 Trunk ShowWhile at a PR agency in Singapore, one of the accounts I handled was BIMBA Y LOLA. On top of sample management work and creating media alerts, I was involved in planning their press days and trunk shows. Leading up to the F/W 18 Trunk Show, I was involved in coordinating the caterers, providing our stylist/host for the evening with information about the collection and key products and planning the event run down. During the event, I oversaw to the hosting of influencers and stylists who atte
- T2 Mother's Day Influencer Event 2018For Mother’s Day, T2 wanted an interactive and intimate event for influencers to spend quality time with their mothers that were in line with their tea collection and brand. I and one other colleague planned and hosted the event for five influencers and their mothers. The event had to be interactive, Instagram-worthy and relatable for the influencers. The event was hosted at PUNCH, Singapore. We planned a flower arrangement workshop with The Flower Library and designed two photo opportunity st
Work history
M
M
PR CoordinatorMercury PR
- SingaporeInternship
Mercury PR is a luxury fashion, beauty and lifestyle PR agency. Their portfolio includes many international brands such as Celine, Burberry, H&M, Bimba Y Lola, just to name a few. As a PR Coordinator, my roles and responsibilities include the following: liaising with the media, influencers, and clients, sample management work, content creation for social media, hosting guests at events and work on proposals and pitches.
J
J
Co-founderJudgement. Clothing
- SingaporeFull Time
My partner, Timothy, and I started a clothing line to gain experience in building a brand, e-commerce and marketing in the fashion industry in Singapore. As the co-founder, I was involved in most roles such as finance, business planning,
content creation and planning the launch event. Through this experience, I learnt more about digital marketing and further enhanced my communication and problem-solving skills.
Skills
- Adobe Illustrator
- Adobe Photoshop
- Adobe Lightroom
- Adobe Indesign
- Microsoft Excel
- Microsoft Powerpoint
- Microsoft Word
- PR Strategy
- PR Campaigns
- Marketing Campaigns
Education
BA Fashion MarketingLondon College of Fashion, UAL
London, United Kingdom