BioBag Retail Packaging

BioBag updated its retail packaging as the first step in a new brand identity. The packaging also needed to be modernized as distribution expanded to include more national retailers to have better appeal to a larger, less niche consumer market. The background leaf image represents the product line as a "green" alternative to regular plastic. The coloring also matches the brand's primary green color. Each product has a main image depicting its use and contains the brand's green and distinctive color. Some products have multiple quantity offerings—using the same photo shows the correlation.