BK Privilege Card Ident

BouKhalil Supermarkets wanted to create a TV ident for their privilege card allowing clients to collect points and thus operating as a gift card. I got handed the storyboard by the agency, and developed it for a 20 seconds TVC. Transforming the Art Direction of the concept from a 2D idea to a 3D identity. You can check my storyboard here: behance.net/gallery/17289829/BOUKHALIL-IDENT I had a lot of fun working on it, I used Cinema 4D with attractors, physics, mogrpah, gravity, and several other plugins to get the results I wanted. A lot of tutorials were involved in this creation. The hard part was to combine the render shots of the Trolley ending scene and the explosion of spheres. Agency: Drive Dentsu Beirut. Creative Director: Alain Choucair. Music and SFX: Nabil Saliba. Directed, animated & Edited by Gabriel Ferneiné.