Black and Decker Stickvac

The idea behind this is to not only evoke the characteristics of the high-end market but to convey the precision engineering and science involved in producing this highly distinctive and powerful vacuum cleaner.

The viewer is steered towards thinking that they are watching a ‘moody’ car commercial for an upmarket model. As the film progresses, it soon becomes evident that they are watching a promotion for a range of Black and Decker vacuum cleaners.
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