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Sedaka Charles


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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Creative Director


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About me

My remit is to look for new ways of pushing the boundaries creatively and exploiting digital potential. I am committed to deliver engaging and effective strategic brand solutions, overseeing project from briefing to first thoughts and through to completion. This means I take an interest in significant emerging trends within the technology industry. Working with teams of creatives, designers, IA and UX professionals, committed to deliver engaging and effective strategic pitch solutions and creative work. In-depth experience in creating customer relationship marketing and customer engagement strategies, and I’m able to deliver strategic thinking and tactical proposals as well as contributing to new business initiatives and overall business objectives. Key Responsibilities: . Seek new opportunities and sell innovative and creative ideas . Produce excellent design in response to digital briefs and creative concepts with conviction and courage . Be an integral part of the management team, championing new ideas and contributing to strategic objectives, as well as heading up a creative team that can produce outstanding work . Lead in digital innovation and new technology; generating great product and service ideas . Inspire and lead a creative team by setting an example of great 'hands on' digital work . Plan, schedule and distribute work so the team stays motivated and knowledgeable, making the best use of their skills to produce innovative solutions . Work closely with our client service and strategy teams to produce outstanding work that meets their expectations


  • Advertising
  • Events
  • Film
  • Marketing PR
  • TV
  • Visual Arts
  • Art Direction
  • Design
  • Environment
  • Photoshop
  • Powerpoint
  • Word

Work history




Jan 2015 - Jun 2014


Creative Director


Jun 2014 - Aug 2012
  • Lead and champion creativity in responses to briefs – generating great product and service ideas and leading the team in new approaches to creative. Work closely with our client service and strategy teams to help clients realise the creative potential for their brands – especially for our major retained accounts. Mentor team members on brand and creative thinking, new design directions and idea generation. Lead by example through delivering outstanding work – particularly pitch work. Actively seek opportunities to push creative thinking and technology innovation in our thinking, and push the team to explore new ideas. Work with the head of UX and IA to make sure all our creative work – from inception to delivery – is achievable. Touchpoints Interactive design, content/digital marketing, new platforms and technologies for digital channels (e.g. marketing technologies in tablet/mobile, social and media) brand development, film, experiential Clients DHL, Go Native, Black and Decker, Coca Cola Enterprises, Bacardi One, Gibraltar Football Association, FoodCycle


Associated Creative Director


Aug 2012 - Sep 1996
  • Overseeing and provide thought leadership in the assessment of new and existing properties for usability visual design, brand experience and content. Leading creative teams in shaping new opportunities - be it expanding current client relationships or forging new ones. Clients O2, Morgan Stanley, First Direct, British Airways, Barclays Bank, NTL, Shell, Sainsbury’s Diners Club, Kenwood, Nissan, Scottish Power, Unilever, Diageo, PayPal, L’Oreal, T-Mobile Vaseline, eBay, Tesco, Citibank, Charles Schwab, Privilege, Direct Line, InterContinental Hotels, Liverpool and Victoria, Zingo, Financial Times, Organix



B/tec and HND in Graphic Design

Swindon College of Art Design

Jun 1994 - Aug 1992



    2014 Grand Prix and Integrated Strategy of the Year

    • Gibraltar Football Club As part of this campaign, we developed and implemented Gibraltar Football Association's (GFA) strategy and brand communication to gain support amongst current UEFA members, sports media and the general public. It was important that the GFA become a full UEFA member and given the opportunity to compete at the highest level in European football.