About me
My remit is to look for new ways of pushing the boundaries creatively and exploiting digital potential. I am committed to deliver engaging and effective strategic brand solutions, overseeing project from briefing to first thoughts and through to completion. This means I take an interest in significant emerging trends within the technology industry.
Working with teams of creatives, designers, IA and UX professionals, committed to deliver engaging and effective strategic pitch solutions and creative work.
In-depth experience in creating customer relationship marketing and customer engagement strategies, and I’m able to deliver strategic thinking and tactical proposals as well as contributing to new business initiatives and overall business objectives.
Key Responsibilities:
. Seek new opportunities and sell innovative and creative ideas
. Produce excellent design in response to digital briefs and creative concepts with conviction and courage
. Be an integral part of the management team, championing new ideas and contributing to strategic objectives, as well as heading up a creative team that can produce outstanding work
. Lead in digital innovation and new technology; generating great product and service ideas
. Inspire and lead a creative team by setting an example of great 'hands on' digital work
. Plan, schedule and distribute work so the team stays motivated and knowledgeable, making the best use of their skills to produce innovative solutions
. Work closely with our client service and strategy teams to produce outstanding work that meets their expectations
Projects
- Black and Decker StickvacThe idea behind this is to not only evoke the characteristics of the high-end market but to convey the precision engineering and science involved in producing this highly distinctive and powerful vacuum cleaner. The viewer is steered towards thinking that they are watching a ‘moody’ car commercial for an upmarket model. As the film progresses, it soon becomes evident that they are watching a promotion for a range of Black and Decker vacuum cleaners.
Work history
Creative
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Creative Director
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Lead and champion creativity in responses to briefs – generating great product and service ideas and leading the team in new approaches to creative. Work closely with our client service and strategy teams to help clients realise the creative potential for their brands – especially for our major retained accounts.
Mentor team members on brand and creative thinking, new design directions and idea generation. Lead by example through delivering outstanding work – particularly pitch work.
Actively seek opportunities to push creative thinking and technology innovation in our thinking, and push the team to explore new ideas. Work with the head of UX and IA to make sure all our creative work – from inception to delivery – is achievable.
Touchpoints
Interactive design, content/digital marketing, new platforms and technologies for digital channels (e.g. marketing technologies in tablet/mobile, social and media) brand development, film, experiential
Clients
DHL, Go Native, Black and Decker, Coca Cola Enterprises, Bacardi One, Gibraltar Football Association, FoodCycle
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Skills
- Advertising
- Events
- Film
- Marketing PR
- TV
- Visual Arts
- Art Direction
- Film Directing
- Film Production
- Music Mixing
- Music Editing
- Animation Film
- Animation Production
- 3D Animation
Education
B/tec and HND in Graphic Design
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