Black History Month 2020 Revolution Beauty

  • Shahira Allen

I lead the Black History Month activations as content editor for the project at Revolution Beauty in 2020. A full month activation of content from Black beauty creators including an all Black campaign for the launch of the XX Revolution Metalixx collection, where all involved were Black owned businesses or individuals. The main focus of this activation was to spotlight Black beauty and financially support Black creatives in the beauty industry. I wanted to do this by focusing on 'Black beauty future' so it felt natural to use Afro-Futurism as a key inspiration for the campaign outcome.