Shahira Allen
Available

Shahira Allen

Junior Brand ManagerLondon, United Kingdom
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Shahira Allen
Available

Shahira Allen

Junior Brand ManagerLondon, United Kingdom
About me
I've been working in marketing for 6+ years, job roles including; social media editor, social and content, content editor and brand manager. I have a particular love of the beauty industry where I often discuss the need for authentic diversity and inclusion. I regularly consult beauty brands that are looking to improve their diversity, inclusion and cultural awareness. I am a plus model and beauty content creator and can be found across socials as @afroglory_ (go have a stalk!) I also have a masters degree in design with a focus on social design. I think my skills from my education have been heavily transferable in all the creative endeavours I have pursued and continue to pursue. I love what I do and being a multifaceted creative person.
Projects
  • Revolution Create Brushes
    Revolution Create BrushesWorking as lead content editor for the new Revolution Create Brush collection launch. Working with a very talented photographer to use art direction skills to ensure the products were captured with a luxury feel. I also wanted to ensure each brush was captured individually to really showcase it's purpose. Seeing this project through from creation to social activations including; copywriting, art direction, PR, influencer amplification and digital marketing.
  • Black History Month 2020 Revolution Beauty
    Black History Month 2020 Revolution BeautyI lead the Black History Month activations as content editor for the project at Revolution Beauty in 2020. A full month activation of content from Black beauty creators including an all Black campaign for the launch of the XX Revolution Metalixx collection, where all involved were Black owned businesses or individuals. The main focus of this activation was to spotlight Black beauty and financially support Black creatives in the beauty industry. I wanted to do this by focusing on 'Black beauty
  • Palmer's UK - Hand Illustration
    Palmer's UK - Hand Illustration
  • Project Potential - Branding / Editorial Design / Social Design
    Project Potential - Branding / Editorial Design / Social Design
  • Art For Life - Branding / Print / Digital Campaign
    Art For Life - Branding / Print / Digital Campaign
  • Afro Glory - Branding / Logo Identity
    Afro Glory - Branding / Logo Identity
Projects credited in
  • Foundation FM - thy.self Residency
    Foundation FM - thy.self ResidencySometimes one thy.self event is just not enough! After our first feature on Foundation FM back in 2019, thy.self were invited back to become a new addition of the radio station's family. Together we host a monthly show where no conversation is the same as any other and women and important matters are placed at the forefront of what we do . Hosted by thy.self's Founder, Chloe Pierre, the catch-up show with thy.self addresses topics most brands and individual's are hesitant to discuss out loud/ p
  • Pinterest Presents thy.self
    Pinterest Presents thy.selfPinterest collaborated with wellness community thy.self, to re-discover and establish a voice and presence for WOC Beauty Content Creators within the UK on the tech platform. Together, Pinterest and thy.self are bringing the UK's community of female content creators of colour together and giving them the opportunity to tell their own story of what diversity, beauty and representation means/ looks like to them and how they can maximise and own the credits to their careers, content, ideas, visions
  • Revolution Create your Look brush collection launch
    Revolution Create your Look brush collection launchI was comissioned to photograph the imagery for Revolution Beauty's new Create Your Look makeup brush collection. Art Direction: Shahira Allen Lighting, styling, shoot and retouch by me. Many thanks to Revolution for the commission.
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Work history
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    Junior Content EditorRevolution Beauty Ltd
    London, United KingdomFull Time
    Working as a Junior content editor to support the content and social team with campaigns. From NPD to consumer, using my creativity to bring beauty to life and highlight the benefits of a product.
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    Social Media & Content AssistantRevolution Beauty Ltd
    London, United KingdomFull Time
    Assisting the content and social team. Working with influencers, PR, running multiple social media accounts, creating in house content and coordinating with content assistants.
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Skills
  • Photoshop
  • Social Activation
  • Content Creation
  • Content Coordination
  • Diversity
  • Social Inclusion
  • Cultural Awareness
  • Social Media Marketing
  • Digital Trends
  • Adobe
Education
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    MA DesignThe University of Lincoln
     - Lincoln, United Kingdom
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    BA Graphic DesignThe University of Lincoln
     - Lincoln, United Kingdom