Black History Month x Label Music: The Impact of J. Cole

Read here: http://media.lsu.co.uk/?p=37143 Whether it’s subverting black male stereotypes, or critiquing governmental institutions, J. Cole was instrumental in the popularisation of politically conscious rap. Despite his rap having a strong political undercurrent, the universality of Cole’s rhymes speak to a much larger group of people due to his empowering messages.