As part of the creative team at Bleacher Report's UK office, I was heavily responsible for design and execution of a daily slew of reactive Snapchat content that is live for 24 hours on their Discover channel.
We are obligated to create 14 pieces of content daily, and Snapchat as a platform presents many nuanced design challenges.
All video is created in a vertical format, must be no longer than 10 seconds, and has to accurately convey the desired information that resonates with the demographic viewing it.
With a consistent and growing subscriber base in the millions, this daily content has a platform that is almost impossible to acquire anywhere else.