Blind First Dates

Almost two million people in the UK today are living with sight loss that has a significant impact on their daily lives. Of those, around 180,000 rarely leave their homes alone and can lead lonely, isolated lives. To deliver this message in a relatable setting, our four guide dog owners met strangers for a first date, reveal the challenges of living with sight loss and the huge difference a guide dog has made to their lives. But as ever, the challenges of dating make for some awkward moments that even the most intuitive dog couldn’t guide you through... The video launches the annual Guide Dogs Week running from 7th to 15th October and has been created to inspire people all over the UK to #Moveit for Money and do something they love to raise vital funds for Guide Dogs. More people than ever need a guide dog and the money raised helps the charity ensure that people with sight loss don’t lose out on life. The film reached 1 million views in under 24 hours, driving 70% new audience engagement to the donation page.