BLOCK & BOTTLE

As my Final Major Project, we were given the freedom to create our own individual briefs entirely from scratch. Out of my passion for branding, I decided to rebrand a local Newcastle butcher, Block & Bottle: I believed that the current visual identity did not suit the brand and needed a new lease of life. This was then taken and applied onto a range of physical packaging, advertising, interactive brand extensions and more, to show flexibility of my design.