- BLOCK & BOTTLEAs my Final Major Project, we were given the freedom to create our own individual briefs entirely from scratch. Out of my passion for branding, I decided to rebrand a local Newcastle butcher, Block & Bottle: I believed that the current visual identity did not suit the brand and needed a new lease of life. This was then taken and applied onto a range of physical packaging, advertising, interactive brand extensions and more, to show flexibility of my design.
- CROW GINThis brief required the creation of a gin brand that featured both an affordable and premium range. The name, Crow Gin, gave us the opportunity to research the history and origins of the Crow Tribe based in the Yellowstone National Park, and to create a brand story abstracted from it. Once again the multiple price points ensured that our overall visual identity was transferrable and flexible enough to adapt to different marketing situations.
- NUWA: BrandOpus ChrysalisFor this competition brief, the aim was to ‘create a drinks brand that has a functional benefit beyond the primary purpose of refreshment’. I created a non-alcoholic kombucha range based on the natural elements, focussed around bringing people together in social settings, without the need for alcohol. I also focussed my attention on creating a strong brand extension, featuring a sponsorship with the City of Culture: not only did it prove my visual identity to be flexible, it also forced me to ca
Projects credited in
- Northumbria University, BA (Hons) Graphic DesignBA (Hons) Graphic Design is a globally recognised course that sharpens creativity, develops our student’s problem solving abilities, enhances their graphic language, presentation and production skills. We provide a friendly and challenging studio environment, specifically designed to replicate the industry workplace, using critique and feedback techniques employed industry-wide. https://www.behance.net/northumbria_graphics https://www.northumbria.ac.uk/study-at-northumbria/courses/graphic-desi30