NUWA: BrandOpus Chrysalis

For this competition brief, the aim was to ‘create a drinks brand that has a functional benefit beyond the primary purpose of refreshment’. I created a non-alcoholic kombucha range based on the natural elements, focussed around bringing people together in social settings, without the need for alcohol. I also focussed my attention on creating a strong brand extension, featuring a sponsorship with the City of Culture: not only did it prove my visual identity to be flexible, it also forced me to carefully consider how best to apply visuals alongside already existing brands.