CROW GIN

  • Erica Bone

This brief required the creation of a gin brand that featured both an affordable and premium range. The name, Crow Gin, gave us the opportunity to research the history and origins of the Crow Tribe based in the Yellowstone National Park, and to create a brand story abstracted from it. Once again the multiple price points ensured that our overall visual identity was transferrable and flexible enough to adapt to different marketing situations.