Blogging For Brand Awareness

Yoppie are a fab UK based startup who provide eco-friendly tampons by subscription and delivered direct to your home just before you need them!
To promote their company they started the "Your Happy Period" blog.
I provided a content article about the environmental impact of off the shelf products and how consumers can improve their environmental footprint with a range of eco-friendly products including Yoppies. The tone is honest, authentic, fun and knowledgeable, like a well-informed friend sharing some important information. As well as some great puns!
The lovely team at Yoppie were very pleased with this piece and as an added bonus I used my own social media following to increase views and awareness, even getting a retweet from WEN, the Womens Environmental Network and their 3k of followers.
Their site: https://www.yoppie.com/en/
The blog: https://blog.yoppie.com/2017/11/28/environ-menstrual-impact-how-to-save-the-world-with-your-period-jenny-eve/

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