Projects
- Email Marketing - Engaging Copy That Improves ConversionProviding copy for Miracle Noodle Email Marketing Campaigns These campaigns are on-going weekly email shots separated into subscribers and existing customers to convince and convert, or encourage repeat custom respectively. The two different campaigns show the various sides of the brand all whilst keeping them in the forefront of their customers and potential customers minds as a retailer of choice. As an on-going project there is regular reviews of the results, A/B testing and incremental str
- Web Copy, Script-Writing & Welcome PacksThe Lion's Club is a London based startup innovating motivational speaking with its pride of Lions - speakers- who have experienced real struggles, make honest connections with their audience and create an empowered, engaged and resilient workforce as a result. However unlike other companies, they offer aftercare long after the session has ended with its online community. The Founder, Gian Power, wanted brand new copy for his website before the launch of TLC, a Mission page, Community page, Why TLC? page, scriptwriting for promotional videos and onboarding Welcome Packs for new Lions. As a startup the brand identity needed refining to simultaneously suit the market and distinguish the brand from its competitors. Focussing on the USP of his Lions being able to truly connect with the audience, in emotional and powerful sessions that ultimately benefit big businesses. Targeted at Heads of HR and C-suite exec's the site copy is on point and delivers SEO friendly content and a refined mature brand for what is a new venture in the sector. The success of this project has lead to regular commissions from TLC and a great ongoing client-freelancer relationship. See more: http://www.thelionsclub.co.uk/
- Social Media Posts Building Momentum for EventsSocial Media Campaign across Instagram, Facebook and LinkedIn for a pop-up mediation event that included building momentum for the event, a selfie competition, increasing followers and increasing ticket sales. Assets were a blend of provided images and sourced imagery that stayed on brand whilst being visually appealing/intriguing. The event sold out and the company is currently seeking investment for further growth. Brand tone: soothing, supportive, calm (whilst still generating excitement) Audience: UK London-based, 18-35, largely female but accessible to all Software/Tools Used: Canva, Hootsuite, KWFinder, Google Sheets, Pexels, Pixabay Target: To sell out (Achieved) Excerpts below...
- Event BloggingTLC (The Lion's Club) are one of my most favourite clients. They launched their company with a fab evening event in Aldgate London. I blogged about the event to promote the company, promote the speakers and improve their website ranking. Read the full article here, and check out the UK's most inspirational Motivational Speaking company here.
- Blogging For Brand AwarenessYoppie are a fab UK based startup who provide eco-friendly tampons by subscription and delivered direct to your home just before you need them! To promote their company they started the "Your Happy Period" blog. I provided a content article about the environmental impact of off the shelf products and how consumers can improve their environmental footprint with a range of eco-friendly products including Yoppies. The tone is honest, authentic, fun and knowledgeable, like a well-informed friend sharing some important information. As well as some great puns! The lovely team at Yoppie were very pleased with this piece and as an added bonus I used my own social media following to increase views and awareness, even getting a retweet from WEN, the Womens Environmental Network and their 3k of followers. Their site: https://www.yoppie.com/en/ The blog: https://blog.yoppie.com/2017/11/28/environ-menstrual-impact-how-to-save-the-world-with-your-period-jenny-eve/
- Satisfyingly Soothing Web CopyUnwind is a Pop-Up Relaxation Event in London in May this year. The company needed some soothing and alluring web copy for any potentials customers who wanted to learn more about this pop-up meditation event and convince them to book their spot. Check out some satisfyingly soothing excerpts below or view the website at: https://www.unwindlondon.com/why-unwind/
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Work history
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CopywriterJenny Eve Content & Copy
Newcastle upon Tyne, United KingdomFreelance
Creating new and enticing copy to increase my clients reach, engagement and conversions whilst representing their brand and style. My writing style is flexible to meet the requirements of each project and has proven to succeed in crowded and niche online marketplaces.
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Business Services ManagerBazaar Group
- United KingdomFull Time
Managing Customer Services for a fast-paced multi-channel global retailer. Creating and continually improving all customer communications in writing, email, over the phone and on social media for a wide range of sales channels and brands. Training the teams to implement new and developing processes as well as performing as a hiring manager and HR officer for the company as a whole. Successfully achieved and maintained 99-100% positive consumer feedback across several metrics.
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Skills
- Writing
- Blog Writing
- Brand Writing
- Content Writing
- Business Writing
- Creative
- Marketing
- B2C Copywriting
- B2B Copywriting
- Web Copywriting
Education
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2:1 BA in PoliticsDurham University
- Durham, United Kingdom
Achieved a 2:1 in Politics, specialising in Islamic Politics with a Dissertation on Islam and Democracy.