Social Media Campaign across Instagram, Facebook and LinkedIn for a pop-up mediation event that included building momentum for the event, a selfie competition, increasing followers and increasing ticket sales. Assets were a blend of provided images and sourced imagery that stayed on brand whilst being visually appealing/intriguing.
The event sold out and the company is currently seeking investment for further growth.
Brand tone: soothing, supportive, calm (whilst still generating excitement)
Audience: UK London-based, 18-35, largely female but accessible to all
Software/Tools Used: Canva, Hootsuite, KWFinder, Google Sheets, Pexels, Pixabay
Target: To sell out (Achieved)