Providing copy for Miracle Noodle Email Marketing Campaigns
These campaigns are on-going weekly email shots separated into subscribers and existing customers to convince and convert, or encourage repeat custom respectively. The two different campaigns show the various sides of the brand all whilst keeping them in the forefront of their customers and potential customers minds as a retailer of choice.
As an on-going project there is regular reviews of the results, A/B testing and incremental strategy changes to continue increasing and improving click-through and conversions.
Jenny Eve provided the copy for the subject lines, preview text, headlines and content.
Brand Tone: informal, scientifically accurate, helpful
Audience: US citizens aged 30-60, majority female
Language: US English
Campaigns: 2 x Weekly email campaigns
Recipe Fridays: light and fun way of packaging existing recipe content with a view to maximising conversions for the products used in that week's recipes.
Newsletter Tuesdays: summary of the latest blog posts to encourage click-through, increase site visits with conversions as a by-product. Building the brand as an authority in the science behind healthy lifestyles.
Systems Used: Klaviyo, Google Docs, Slack
Results: high open rate, Increased click-throughs and conversions.
