The Lion's Club is a London based startup innovating motivational speaking with its pride of Lions - speakers- who have experienced real struggles, make honest connections with their audience and create an empowered, engaged and resilient workforce as a result.
However unlike other companies, they offer aftercare long after the session has ended with its online community.
The Founder, Gian Power, wanted brand new copy for his website before the launch of TLC, a Mission page, Community page, Why TLC? page, scriptwriting for promotional videos and onboarding Welcome Packs for new Lions. As a startup the brand identity needed refining to simultaneously suit the market and distinguish the brand from its competitors. Focussing on the USP of his Lions being able to truly connect with the audience, in emotional and powerful sessions that ultimately benefit big businesses. Targeted at Heads of HR and C-suite exec's the site copy is on point and delivers SEO friendly content and a refined mature brand for what is a new venture in the sector.
The success of this project has lead to regular commissions from TLC and a great ongoing client-freelancer relationship.
See more: http://www.thelionsclub.co.uk/