Blogging | The Vale London

The Vale wanted to launch their blog presence at the same time as their new website. The aim was to introduce the brand, and then move on to a series of posts that would highlight a different aspect of the designs each month. Working with Melinda to discover the stories behind The Vale and the processes behind their beautiful designs, I developed a pool of high-quality blog subjects and research which I turned into monthly posts. It was essential to capture the vision of the artist behind The Vale brand, so I held in-depth interviews with Melinda to really capture her voice and approach to design. These interviews provided the raw material needed to fashion thoughtful blog articles that would appeal to the luxury interiors market. The Vale blog has now been established, with relevant posts being regularly created and uploaded. These posts are reinforcing customer engagement and converting to newsletter sign-ups for The Vale product newsletters.