Blonde Amibition

A editorial campaign I art directed on the film and design side of the campaign The campaign was to promote Toni&Guy's & L'Oreal Professionnel partnership of pushing their expertise at Blonde hair, the campaign was produced with four models with different variations of Blonde. I art directed the film side of the campaign, directing the models to interact with each other and to the camera. I then was able to design all material associated with the campaign such as social assets, a magazine editorial, digital editorials aswell as newsletters and printed point of sale material, aswell as liasing with the client on image selection and working through the reproduction process with our retoucher to produce the end result. Photography: Stella Morais Videography: George Malsbury, Lukas Lukas Stas Kern Sorzano Social: Amie Caswell Production: Kate Dooley Fashion: Robyn Kotze Beauty: Jesse Walker Hair: Efi Davies & Indira Schauwecker Retouching: TonSurTon Models: Zelda Attard at Next Models; Maja Rybicka; Elin at Established Models; Sophie Stejskal at Titanium Management

A still from the film footage I art directed.
Please see live footage here:

And web campaign here: