BLOOM BRIGHT - Mock brief

Disclaimer: this isn't real or affiliated with BLOOM Gin! Recently I took part in creating a campaign concept for BLOOM Gin. BLOOM BRIGHT is a similar competition to their Passion Projects but you nominate someone who inspires you instead. The campaign focuses on giving inspiring women belief in achieving their goals, dreams and passions in the wake of 1 going on 2 years we'd all collectively rather forget. My concept takes the BLOOM branding and turns it into a summery, vibrant, energetic campaign that's all about ripping up the rule book, taking control of your destiny and starting afresh with a new motivated outlook. The focus on simple imagery harmonising with typography was integral to pulling this off and I'm so pleased with how my creations turned out. Do click on the landing page design at the very end as it's covered with annotation (hence the random lines). Photo credits: https://unsplash.com/photos/9mGjFS0d3Z4 https://unsplash.com/photos/LhJmuaUWxLU