Alexander Machin
Available

Alexander Machin

Creative DesignerLondon, United Kingdom
+ Info

124

Connections
Pip Jamieson
Denise Chippindale
Ayaan Mah
Alexander Machin
Available

Alexander Machin

Creative DesignerLondon, United Kingdom
About me
Self-motivated creative professional with 4.5 years of workplace design experience seeking to develop in an engaging role beside driven, likeminded individuals who thrive when collaborating on projects outside of their comfort zone. Working in creative, UX, IT, QA, and fast-paced customer service roles, the skills acquired are invaluable, transferable and rarely found together. Career highlights include working with different marketing agencies and major brand clients (Deutsche Bank, Levi's, Tetra Pak, Cedar Fair, Veeam and more), designing a transportable visitor centre concept for the National Trust, gaining experience at Bentley Motors Ltd, and receiving recognition for themed attraction and WRC Rally livery competition designs. Outside of work I further myself with BA ‘Design & Innovation’ studies and freelancing. I paint / illustrate, follow men’s fashion, culture and am an avid trip-planner! I also started an online lifestyle publication reflecting interests in photography, writing and the aforementioned.
Projects
  • BLOOM BRIGHT - Mock brief
    BLOOM BRIGHT - Mock briefDisclaimer: this isn't real or affiliated with BLOOM Gin! Recently I took part in creating a campaign concept for BLOOM Gin. BLOOM BRIGHT is a similar competition to their Passion Projects but you nominate someone who inspires you instead. The campaign focuses on giving inspiring women belief in achieving their goals, dreams and passions in the wake of 1 going on 2 years we'd all collectively rather forget. My concept takes the BLOOM branding and turns it into a summery, vibrant, energetic cam
  • PKWG Ltd Work
    PKWG Ltd WorkFor 3 months of this year I've assisted Taiwanese firm PKWG Ltd's YiFang Tea UK brand appeal to a younger western demographic. As their Lead Designer and Marketing Assistant, I had the opportunity to help one culture bridge the gap with another, creating a new set of brand, photoshoot, merchandise, social media and store guidelines to work to. On a day-to-day basis, key duties extend to spearheading new campaigns, social media page management and content creation (blog posts, newsletters, Insta
  • Switchboard Charcuterie + Winery
    Switchboard Charcuterie + WineryStory: A hypothetical brand for a food hall concept based in a very real location. The project forms as the starting point for further imaginary eateries based inside the vacant Hanley Telephone Exchange. Hanley in Stoke-on-Trent is a town depressed from the 20th century collapse of its primary coal, steel, tyre and pottery industries. The Hanley Telephone Exchange is a rare surviving grand relic of the town’s former prosperity and retains almost all of its original ornate features. Its size,
+ Show more
Work history
    Radancy logo
    Radancy logo
    Creative DesignerRadancy
    London, United KingdomFull Time
    · Creating motion graphic animations, AR filter mock-ups, templates, and static assets for social media and web (email and programmatics) for major global brands, including HSBC, Barclays, Cartier, Levi Strauss & Co., M&S, EY, BP, and more · Strategy-lead creative concepting, pitching social channel ideas to clients quarterly, driving their employment programs and boosting brand awareness (e.g., 32,000+ views across 2 LinkedIn videos in 1 week for Mondelēz International)
    P
    P
    Lead Designer + Marketing AssistantPKWG
     - London, United KingdomFull Time
    · Social content creation, increasing engagement by 400% · Developed the website, brand image, fresh typography and written copy (newsletters, blog posts, leaflets) · Photoshoot coordinator to target younger British consumers · Designed new merchandise (bottles, clothes, cups, bags, etc)
+ Show more
Skills
  • Workflow Management
  • Reprographics
  • Artworking
  • Graphic Design
  • Branding Design
  • Photoshop
  • Abobe Illustrator
  • Quality Assurance
  • Idea Generation
  • Web Design
Education
    The Open University logo
    The Open University logo
    Design and InnovationThe Open University
    Milton Keynes, United Kingdom
    Ongoing studies towards a BA in Design and Innovation in 2023.