Bloomberg / Hyundai / The Smalls: ART + TECHNOLOGY (writing, research, creative direction)

  • Natalie Reiss
  • Vanessa Brown

Bloomberg and Hyundai wanted a new series – ART + TECHNOLOGY – to explore how art combines with technology - and to develop a compelling, snackable format, with three episodes a month, each year. As the copywriter and researcher; I wrote video scripts and episode synopses, crafted questions for the artists and filmmakers, steered future themes and contributed to creative development of the series. ART + TECHNOLOGY airs on Bloomberg TV and Bloomberg’s digital channels, and it was the Gold Winner of the 9th Cannes Corporate Media & TV Awards 2018 for the Webisodes category. https://www.thesmalls.com/case-study/bloomberg-x-hyundai-a-36-episode-series-on-the-intersection-between-art-technology