Bloomberg Industry Group brand campaign

  • Craig Baxter
  • Laura Bailey

We recently developed and delivered an integrated brand campaign spanning three businesses for Bloomberg Industry Group. “The difference is” campaign is driven by a simple, strong, premise that delivers a powerful flexible product story and takes aim at the competition. This framework allowed us develop compelling messaging for Bloomberg Government, Bloomberg Tax and Bloomberg Law – all businesses with complex stories to tell, each to very specialised industries. With products that offer customers everything from real-time tracking of state-by-state marijuana legislation, to access to tenders to build submarines for the Pentagon, we had to get into the weeds and still craft a simple story.​ We produced over 60 video assets, and hundreds of print and digital assets - all driven by one narrative.