About me

I’m a designer and writer. I lead a small studio in London called Semi-famous. We work all over the world for brands big and small. Previously, I have been the Global Creative Director of Bloomberg, led my own agency in New York, and spent years as a creative director for many famous agencies with lots of initials on the doors.

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Projects

• 35

  GfK / Complexity, via simplicity.Simple design and intricate data visualisation help convey the dynamics at play in this short video we created for GfK’s Consumer Insights Engine – tracking brands and consumers globally.

Projects credited in

• 6

  Hard-to-explain topics, explained simply.Bloomberg Quicktake is the go-to source for simple explanations of complex topics. Quicktake sorts through a lot of information to eliminate the distracting elements and focus only on what's essential. Craft the creative to mirror this process and let the simplicity of QuickTake attract new readers. In its four years of existence, Quicktake had developed a niche following. We wanted to increase our audience to include readers interested in business, economics and topical global news, and who ap
• 2

  Zero, from CBRESustainability, it's a thing. In the age of climate change and radical transparency, any company’s shareholders, clients, staff and followers all have expectations that the right measures and actions be done to address commitments, in a real way, yesterday. If you’re in the C-suite hot seat, where do you start to realise change? The CBRE sustainability offering is multi-dimensional and layered. It’s also a powerful and real story to tell, from big picture ambition to intricate technical detail
• 5

  Bloomberg Industry Group brand campaignWe recently developed and delivered an integrated brand campaign spanning three businesses for Bloomberg Industry Group. “The difference is” campaign is driven by a simple, strong, premise that delivers a powerful flexible product story and takes aim at the competition. This framework allowed us develop compelling messaging for Bloomberg Government, Bloomberg Tax and Bloomberg Law – all businesses with complex stories to tell, each to very specialised industries. With products that offer custome
• 5

  ShowreelA snapshot of our work, some brand new, and some not-so-new.
• 1

  Every action adds up.Throughout April, Bloomberg celebrated Earth Month in our global offices, telling our sustainability story and encouraging employees to take small actions that make big impacts. In conjunction, we launched our 2018 Impact Report, highlighting the ways our company is a global leader in sustainability.
• 24

  Inclusion makes all the difference.Bloomberg celebrates Pride 2018. A global celebration of our LGBTQ+ employees and allies. Throughout June, we showed our #PrideInAction in a variety of creative ways.

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Work history

Creative DirectorSemi-famous
Jul 2019London, United KingdomFull Time
SEMI-FAMOUS is a creative and production studio driven by culture, design, and content. We partner with brands, companies and people to develop and realise ideas that move things forward.
Global Creative DirectorBloomberg Studio
Feb 2012 - Jul 2019London, United KingdomFull Time
I built and led the Bloomberg creative group for nearly eight years. Six in New York City, and the last two in London.

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Skills

• Art Direction
• Graphic Design
• Copywiting
• Creative Direction
• Brand Strategy
• Direction