Hard-to-explain topics, explained simply.

Bloomberg Quicktake is the go-to source for simple explanations of complex topics.
Quicktake sorts through a lot of information to eliminate the distracting elements and focus only on what's essential. Craft the creative to mirror this process and let the simplicity of QuickTake attract new readers. In its four years of existence, Quicktake had developed a niche following. We wanted to increase our audience to include readers interested in business, economics and topical global news, and who appreciate the value of simplifying complexity.

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Bloomberg Studio
Bloomberg's in-house brand, content and design group.
Isabel Sierra y Gómez de León
Creative director
Global Creative Director