Fast moving markets. Rock steady focus.
In the highly-competitive landscape of Asian television business news, Bloomberg’s point of difference is the depth of data that backs up the insight of its journalists – all of whom have the power of Bloomberg behind them.
We told that story with high-impact wraps on trams and buses in the financial districts of Hong Kong and Singapore – our two biggest Asian markets – supported by region-wide print and digital advertising campaigns.
We shot new portraits of our Asia anchors and lead reporters, and used a macro-micro creative approach to convey that our coverage is at the same time global and local, comprehensive and focused – with experienced on-screen talent connecting the viewer to the vast resources of Bloomberg news, data and analysis that drive the world’s financial markets.
